ACCESS
MANAGEMENT
BRAND IDENTITY / INTERFACE DESIGN / COLLATERAL & DIGITAL / ART DIRECTION
OVERVIEW | PHOTOGRAPHY
OVERVIEW | TYPOGRAPHY
Project Scope
Re-brand and position a sports consulting, marketing, management and events
company in Southern Africa.
KEY MESSAGING EXECUTION
Overview
Access Management is the trusted leader in Sports Consulting, Marketing, Management and Events in South Africa. They are disruptors and innovators who aim to revolutionise the industry, one event, consult and business at a time. Therefore it was essential to develop a comprehensive and holistic visual approach to their vast and strong legacy.
COLOUR PALETTE
Visual Identity
Sticking with the existing logo, we had to create one cohesive and an impactful visual identity with use of various design elements. We want to invite the viewers into the story and the impact of Access Management through engaging visuals and footage. Highlighting dynamic and bold graphic elements, whilst contrasting it with raw and authentic imagery gives the audience the ability to connect with the brand. As well as recognise the passion and enthusiasm of both Access Management team and the sport itself.
DRAG TO EXPLORE BRAND IDENTITY OVERVIEW
Website Design
SAMA SPORTS is in the competitive world of sport and sponsorships. And to match, we need a brand logo and look & feel that can not only compete with the rest, but conquer them. We have compiled a visual route with a strong logo. The proposed route make use of various design elements to create one cohesive and impactful visual identity: typography or graphic elements, photography, and colour.
This route is inspired by dynamic, yet simple shapes that symbolise forward thinking, energy and the movement of sport.
DRAG TO EXPLORE BRAND IDENTITY OVERVIEW
Digital
Positioning the brand clearly across the right platforms, we had to highlight their expertise, impact, partnership and efficiency through content that inspires engagement. Bringing key elements from the overall look and feel of the brand. Emphasising content in a clean and modern manner. Using simple use of colour, simple graphic elements and bold typography.
SOCIAL MEDIA CONTENT
CREDITS