The briefs objective was to create an invite for an event i.e. an exhibition, artist showcase, wedding, festival, gallery opening, birthday party etc. It was important to highlight typography as the main design element. Furthermore the invite had to include a fold, and that fold needs to be part of the concept.

The notion behind the invite is based on the well known explorer Jacques-Yves Cousteau, who opened up many doors on the undersea world. The event’s is celebrating his legacy.

The concept is loosely based around {ocean layers} and the idea of exploring the depths of the sea. Furthermore it considers the vast transparency and emptiness one can face at the depths of the ocean. It hints at the perception that Jacques would have seen life practically and creatively.